A New Digital Experience for Aveda Franchises
Founded in 1978, and now owned by Estee Lauder Companies, Aveda is a well-established and internationally renowned beauty product manufacturer and retailer. Aveda sells products ranging from skin care to hair care which are as organic as possible. Aveda also maintains a variety of partnerships with salons and spas that use their products.
As a long-term partner of Aveda, since 2012 Open Reply has helped bring together its online and salon business, working closely with its marketing team, its flagship Aveda Institute Salon and Spa located in Covent Garden, London and franchise salons to deliver customer experiences that deliver on their premium brand positioning.
Working with their Marketing team and Aveda franchise agents, Open Reply teamed to create a Marketing and Sales tool that captured the essence of the Aveda brand, delivering a captivating experience to impress any potential franchise partner. The Aveda franchise agents lived a daily challenge of how to present the wide range of Aveda products and services to a wide ranging audience, from business owners and hairdressers to product re-sellers using only spreadsheets and marketing print-outs.
Open Reply worked with Aveda to review the experience, to define what Aveda really wanted to achieve from the any interaction between Aveda and potential business partners, and how digital technology could improve that experience. Our solution, a beautifully crafted iPad application full of rich digital content and interactive media that embodies the brand values of such premium beauty product manufacturer and retailer, whilst succinctly communicating the business opportunity to their future business partners.
~ 94% improved service agent communications and client feedback
~ Significant reduction in operational cost through reduced printed marketing collateral
~ App deployed to all service agents with future European roll-out planned